MUJI Carnaby Street


MUJI’s concept store is prominently located on Carnaby Street, one of London’s most important streets for fashion boutiques and contemporary culture.

The store was comprehensively refurbished with a textural palette of materials, including reclaimed timber planks, end-grain woodblock and sheet steel, and bespoke new furniture was designed to maximise the retail capacity within the narrow width of the store.

The shop-front signage was streamlined in line with MUJI’s brand philosophy and new external and internal lighting added to enhance the retail environment. The design was tailored to maximise off-site production and to minimise on-site installation – the store was closed for only two weeks.

The project continued the successful relationship with the boutique Japanese retailer, which includes the stores on Oxford Street and in Guildford.